Category Archives: social

A Nifty Tool for Sharing Social Media

SocialDitto logo.Reading my crop of web design, development and SEO newsletters this morning, I came across this nifty tool for sharing worthy social media content from a Facebook, Twitter or Google+ status directly in your article or on your blog or website: SocialDitto. SocialDitto is an easy-to-use app from the stable of our friends over at WebProNews, and the good news is that it is a good quality, free service.

Here’s an example of an embedded Facebook status:

WebProNews

In this exclusive interview with WebProNews, Brightcove CMO Jeff Whatcott discusses the latest innovations in online video.

Brightcove on the Transformation of Online Video
In recent years, we’ve seen online video go from very simplistic content to now television and movie-type content. While this progression brings a lot of exc…

 

Top Social Media Strategies

This is one of the most sensible articles on social media marketing – in particular with Facebook and Twitter – that I have read in a long time. I totally agree that social media marketing does not bring a quick return on investment; it is a long-term strategy that pays off by building social capital, and well worth the effort. The key here is that the effort must be constant and sustained. Read Christine’s artice at sitepronews.com

SEO, SEM, SMO and SMM

SEO, SEM, SMO and SMM are acronyms that roll comfortably off the tongue if you are a web professional, but for newbies to the web design game it can be a nightmare, at first, to understand what these concepts entail. So, let’s start with some definitions derived from Wikipedia:

SEO or Search Engine Optimization: the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results. SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEM or Search Engine Marketing: is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.

SMO or Social Media Optimization: a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is  a technique akin to viral marketing where word of mouth is created through the use of networking websites. There are two categories of SMO methods:

  1. Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
  2. Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

SMM or Social Media Marketing: promoting and publicizing products and services in general through social media. In other words, by using social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. SMM has three important aspects:

  1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
  2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model.
  3. It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users.

So we can see that these concepts are all important components of a wider Internet Optimization and Marketing Strategy aiming at getting your website noticed before those of your competitors, thus promoting your ideas, products or services. Which of these aspects of Internet Optimization and Marketing will be most important for your website will depend very much on the nature and goals of the website. However, predictions for web trends for 2010 make it clear that SEO and SMO should not be ignored if you have products or services to sell on the internet.

To quote Tad Chef: “Companies and brands will have to develop a social media strategy in 2010 to stay afloat”. Well maybe not quite to stay afloat, but certainly to prosper.

Hello Facebook

So I’ve had my arm twisted and now have a FB presence also. Where will it end? Anyway, it’s quite a hoot and addictive fun too! It was cool to discover some long lost relatives on FB and get a peek into their lives after we connected and became “friends” again.